It is always essential to promote goodwill and communication between company and consumers. Public relations play a vital role in building a strong relationships with your customers. Profit is the primary concern for any company. A company will be more comfortable if it maintains proper communication and relationship with the customers. Talking about PR professionals, Ronn Torossian is one of the most revered Public Relations professionals in America. He is the Founder and CEO of New York based 5WPR, which is one of America’s leading privately owned PR firms.

Ronn Torossian

Achievements and Awards:

Torosian has been able take his firm to great success with his insight and skills in Public Relations. He has been acknowledged through a number of awards and honours including:

  • PR executive of the year by the American Business Awards.
  • Ernst and Young Entrepreneur of the Year semifinalist.

JetSmarter is probably the fastest growing private jet company in the world. Torossian also serves as the Chief Marketing Officer (CMO) and as an advisory board member for JetSmarter.


The idea that gave birth to 5WPR came from the realisation that there is a lot of room for development, innovation and change in the PR industry. The firm was started 15 years ago as a one man operation. Today, even after growing to a level of having 175 people, there is still room for development in the industry. The name 5WPR Stands for the 5 W’s of marketing namely-

  • Who
  • What
  • When
  • Why
  • Where

It is cent percent true that ‘people do not buy goods and services, they buy relations, stories and magic.’ 5WPR is a storyteller from the core. It constantly focuses on innovation and works in sync with the changing pace of media landscape. Though it has been years since its inception, Ronn Torossian treats each day as if it’s the first day. Each member puts constant effort to better the services and ensure that the firm wouldn’t just stand on strategy for strategy’s sake,but rather focus on results. This is one of the reasons why it is one of the leading private PR firms in America.